417

Changing the Face of Beauty

Moty Fridman is an artist, therapist, and founder driven by a lifelong fascination with beauty, balance, and transformation. Before entering the world of skincare, Moty was already recognized for his sculptural work — an art form that explores form, texture, and harmony.

In 2003, he founded 417, a global skincare brand developed around a philosophy now known as The Skin Frequency — the idea that healthy skin begins with restoring its natural balance and rhythm.

The Artist's Approach

Moty approaches skincare much like an artist approaches a canvas. Before any enhancement can take place, the foundation must be prepared. Through carefully developed formulations combining minerals, vitamins, plant extracts and advanced actives, 417 creates products designed to support the skin's renewal and help it return to its optimal state.

A Global Community

Today, 417 products are used by customers around the world who seek skincare that goes beyond appearance — and reconnects the skin to its natural vitality.